Overview

Pharaoh’s Horses is a design-led apparel brand rooted in craft, community, and limited releases. The website needed to reflect the brand’s identity while supporting product launches, storytelling, and direct-to-consumer sales.

Focus

The focus was on creating a site that felt intentional and considered, balancing strong visual identity with clarity and usability. The platform needed to support product drops without feeling rushed or overly commercial.

Build

I designed and built an ecommerce site that prioritised brand expression, clean structure, and a calm buying experience. Product pages were customised to support limited releases, sizing clarity, and editorial-style storytelling, while keeping navigation and content easy to maintain. The site was built to scale with future collections without losing its original tone.

Outcome

The result is a brand-forward ecommerce site that feels cohesive, confident, and aligned with how Pharaoh’s Horses presents itself both online and offline.