Overview

Möbelstory had operated primarily as a physical showroom, with a website used mainly for browsing. As the brand expanded its range and began supporting online purchases, the site needed to evolve into a proper ecommerce platform without losing its calm, considered feel.

Focus

The priority was to create a site that felt credible, warm, and easy to navigate across a large catalogue, while supporting both product discovery and purchase. The structure needed to scale cleanly across multiple brands and product types.

Build

I migrated the site from WordPress to Shopify to support a more robust ecommerce setup. The build involved restructuring thousands of products and SKUs, designing a clear information architecture, and setting up metafields to handle the varying attributes and requirements across different brands. Custom product templates were created to support brand-specific needs, while keeping the overall experience consistent and manageable for the team.

Outcome

The result is a cohesive, intuitive site that functions as both a brand platform and a dependable ecommerce system, built to support Möbelstory’s next phase without constant rework.